Corporate Google Marketing Workshop

Overview

Corporate Google Marketing Workshop

Topic

How to use Google to generate visitors and leads for your business

Concern

Google is one of the best channels to drive visitors and leads for a business. However, due to frequent algorithm updates, as well as growing demands for various advertisement options, businesses are facing the challenge to utilize Google effectively as a marketing channel.

Goals of the Workshop

- To understand how to use Google to grow business
- To understand how to use Google SEO and Paid Adverts to drive traffic
- To measure and track performance

Objective of the Workshop

By the end of the workshop, participants will be able to:

- Understand the psychology of search
- Researching the right type of audience for your business
- Create effective optimised paid search campaigns
- Drive new traffic to the website
- Get the maximum out of your marketing spend

Intended Audience

1. Digital Marketing Manager
2. Digital Marketing Executive
3. SEO Manager
4. SEO Analyst
5. SEM Manager
6. SEM Analyst

No. of Intended Participants : 10

Workshop Modules

Module 1 – Understanding Customer

Researching the right type of audience
Understanding Search Intent

Module 2 – Market Research

Business Analysis
Competitor Analysis
SEO SWOT Analysis
Understanding user behavior

Module 3 – Hands -On

What are keywords
How to do Keyword Research
Participants will be asked to do keyword research

Module 4 – SEO Basics

Designing a website architecture
Optimising On-Page
Developing content
Performance Optimisation
Technical Optimisation
Domain and Hosting

Module 5 – Off-Page SEO

What is Off-Page SEO?
Developing an effective Off-Page SEO Strategy
Ways to execute Off-Page SEO
Do’s and Don’ts of Off-Page SEO

Module 6 – Google Adwords

How does Pay-Per Click Work?
Types of Google Ads
Understanding Bids
Understanding Quality Score
How to create a search ad

Module 7 – Hands-On

Participants will be asked to create Search ads using Adwords for your business

Module 8 – Google Display Network

Understanding basics of GDN Ads
How to set-up GDN Ads

Module 7 – Analytics

Understanding Google Analytics
How to setup Goals on Analytics

Module 9 – Conversion Pixel & Remarketing

What are conversion pixels?
How to use Google Conversion pixels
How to use Google Tag Manager
How to use Google Remarketing

Module 10 – Summary & Discussion

Workshop Summary
Key takeaways
Feedback & Evaluation

What will the participants get after the workshop

Access to presentation slides
1 Hour consultation from RankHigher.in team following the workshop

Duration of the Workshop

2 Days

Workshop Materials

Materials will be provided during the workshop for the participants

About the Trainer – Raunak Guha

Raunak is the founder & CEO of RankHigher.in, a leading digital marketing consultancy based in Bangalore. His company was rated in Top 5 Most Promising SEO companies in India in 2014. His campaign has been featured on Afaqs, Social Samosa, Business Insider and Astro Ulagam (a Malaysian TV Network). He is a frequent guest contributor on digital marketing on YourStory.com.

He has given guest talks at Nasscom and Kyron Global Accelerator. His clients have seen growth of 10X in business and 400X growth in social media engagement. One of his clients has grown from 0 to over 20,000 website visitors a month in 8 months organically. His blogs are followed by several industry leaders.

Raunak holds an MBA from Imperial College London.

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