A comScore report stated that 19 billion searches happened in the US alone in March 2014. Content Marketing has become a key component of SEO success. With valuable content and a perfectly optimised site, every brand is trying to attract more customers.
At RankHigher, we researched the top 20 SEO and Content Marketing Quotes from SEO experts which sums up how SEO and Content Marketing should be used by brands to their advantage.
1. Any time you’re doing keyword research I now suggest that you just can’t rely on AdWords alone. It’s not good enough - Rand Fishkin, Moz
[Tweet "Any time you’re doing keyword research you just can’t rely on AdWords alone- @randfish"]
2. Without any domain authority or any page authority, it’s next to impossible to rank for competitive terms - Rand Fishkin, Moz
[Tweet "Without any DA or any PA, it’s next to impossible to rank for competitive terms - @randfish"]
3. Rankings have to be part of the test, but they can’t be the only part - Rand Fishkin, Moz
[Tweet "Rankings have to be part of the test, but they can’t be the only part - @randfish"]
4. #Blogging–> mention, quote, include, and reference influencers - Rand Fishkin, Moz
[Tweet "#Blogging–> mention, quote, include, and reference influencers - @randfish"]
5. Gatekeepers are losing their power in an age where anyone can create and promote media online. More and more people will be writing things like “YouTube Celebrity” under “occupation” on their tax forms. - Chris Brogan, NYT Bestselling Author
[Tweet "More people will be writing things like “YouTube Celebrity” under occupation @chrisbrogan"]
6. It is not the job of Search Engine Optimization to make a pig fly. It is the job of the SEO to genetically re-engineer the web site so that it becomes an eagle - Bruce Clay , Bruce Clay Inc.
[Tweet "It is not the job of Search Engine Optimization to make a pig fly - Bruce Clay @KristiKellogg"]
7. Always seek for link opportunities and suitable linking targets; because once you’ve reached the top, your competitors will never stop in trying to outrank you – make this part of your campaign’s daily tasks - Jason Acidre, author of Kaiser the Sage
[Tweet "Always seek for link opportunities and suitable linking targets - @jasonacidre"]
8. No matter what anyone tells you, it takes a lot of hard work, patience, trial and error. It takes a belief in yourself that you can do it because the truth is that if you don’t think you can – then you’re probably right. - Pat Flynn, SmartPassiveIncome
[Tweet "No matter what anyone tells you, it takes a lot of hard work, patience, trial and error - @PatFlynn"]
9. We're making Google smarter and smarter. We're going to keep trying to figure out how to add more value for users and for searchers. - Matt Cutts, head of webspam Google
[Tweet "We're making Google smarter and smarter - @mattcutts"]
10. The objective is not to “make your links appear natural”; the objective is that your links are natural. - Matt Cutts, head of webspam Google
[Tweet "The objective is not to “make your links appear natural”- @mattcutts"]
11. “Even the best SEOs are not magicians. They can't simply place a site at the top of the engines when there are hundreds of thousands (if not millions) of others that offer basically the same thing, and provide basically the same information. If they could, you'd see a whole lot more millionaire SEOs.” - Jill Whalen – highrankings.com
[Tweet "Even the best SEOs are not magicians. They can't simply place a site at the top of the engines - @jillwhalen"]
12. Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing when the ranking algorithms change. - Jill Whalen – highrankings.com
[Tweet "Good SEO work only gets better over time. It’s only search engine tricks that need to keep changing - @jillwhalen"]
13. Holistic SEO is more concerned w/ valuable traffic than with rankings - Eric Enge - Stone Temple Consulting
[Tweet "Holistic SEO is more concerned w/ valuable traffic than with rankings- @stonetemple"]
14. Content is king, but marketing is queen and runs the household - Gary Vaynerchuk, Vaynermedia, Wine Library
[Tweet "Content is king, but marketing is queen and runs the household- @garyvee"]
15. SEO plays a major role in overall success of any blogging venture. It’s all about getting everything right and optimized, also having the right internal linking structure before you begin blogging. You also want to make sure your URLs are search engine friendly as this kind of stuff can really hurt you if you have to change it later down the road. - Neil Patel
[Tweet "SEO plays a major role in overall success of any blogging venture- @neilpatel"]
16. There was a brief time in SEO history where you could build thousands of spam links and watch your site climb to the top of the first page2. Those days are long gone. SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns. - Brian Dean, backlinko
[Tweet "SEOs that do well today dedicate serious resources (time, money, and skilled labor) towards their link building campaigns- @Backlinko"]
17. "It's Much easier to double your business,by doubling your conversion rate than by doubling your traffic." - Jeffrey Eisenberg, Internet Marketing Pioneer
[Tweet "It's Much easier to double your business,by doubling your conversion rate than by doubling your traffic- @JeffreyGroks"]
18. “SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked.” - Duane Forrester, webmaster Bing
[Tweet "SEO is a marketing function for sure, but it needs to be baked into a product, not slapped on like icing after the cake is baked- @DuaneForrester"]
19. Content is the reason search began in the first place. ~Lee Odden, TopRank Marketing
[Tweet "Content is the reason search began in the first place- @leeodden"]
20. “If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing.” - Guy Kawasaki, Former Chief Evangelist at Apple
[Tweet "If you have more money than brains, you should focus on outbound marketing. If you have more brains than money, you should focus on inbound marketing- @GuyKawasaki"]
